SCHMIDTZ BITZ – THE SOUNDS BETWEEN THE SONGS

BY RADIO CREATIVE DIRECTOR JEFF SCHMIDT

WELCOME TO SCHMIDTZ BITZ

A semi-regularly updated collection of radio promos, sweepers, & bits etc… from my archives.

 

Since the postings won’t be chronological to when the bit aired on the radio – you can find specific kind of bits/promos etc…  by voice talent, radio station or major promotion title by using the TAGS on the right.

 

Enjoy – feedback in comments or email me soundslikeschmidt @ me dot com

 

word

 

–jeff

 

AM vs FM Complete Campaign

I’m calling this the “complete collection” because I can’t imagine writing any more.  That doesn’t mean I won’t be expected to write more.  That’s radio.  BEAT-IT-TO-DEATH FM!  
The spots struck a nerve – both with listeners and the intended target.  They get a real love/hate response which, may surprise you – is NOT often encouraged in commercial radio anymore.

 

COUPLA NFL PROMOS

I create a metric SHIT-TON of NFL production every week during the season.  Show opens, guest opens, promos etc… it’s all very high energy and “epic” in nature.

 

I create way too much stuff to post it all here – so here’s a few examples of  the style I’m using in our NFL production.

 

ROMO REPORT

NFL THANKS

HAR-BOWL

49ERS SHAKE

ANOTHER NFL PROMO

written, produced by jeff schmidt.  voiced by steve stone.

AL DAVIS

I woke up on Sunday morning Oct 8th to a text message from our sports radio program director telling me Raiders owner Al Davis had died.
I wrote, had voiced and produced this promo at home – sent it to the station via email and had it on the air in less than 2 hours.  That’s sports radio.

 

written, produced by jeff schmidt. voiced by steve stone.