SCHMIDTZ BITZ - THE SOUNDS BETWEEN THE SONGS http://schmidtzbitz.com BY RADIO CREATIVE DIRECTOR JEFF SCHMIDT Thu, 23 Feb 2012 20:55:32 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Wall http://schmidtzbitz.com/?p=473 http://schmidtzbitz.com/?p=473#comments Thu, 23 Feb 2012 20:54:48 +0000 Jeff Schmidt http://schmidtzbitz.com/?p=473 Continue reading →]]> Classic Rock radio offers few opportunities to do anything new in terms of production.  Old bands – old ideas.

For this basic ticket, cd giveaway promo I decided to lean heavily on the sounds and theatrical vibe of “The Wall”

written, produced: jeff schmidt  voiced: rob naughton

 

]]> http://schmidtzbitz.com/?feed=rss2&p=473 0 PREPARE FOR GLORY http://schmidtzbitz.com/?p=470 http://schmidtzbitz.com/?p=470#comments Sat, 21 Jan 2012 01:22:59 +0000 Jeff Schmidt http://schmidtzbitz.com/?p=470 a rah rah promo for the Niners that comes just THIS shy of going full Homer.

 

written, produced: jeff schmidt  voiced: steve stone

]]> http://schmidtzbitz.com/?feed=rss2&p=470 0 STORM IS COMING http://schmidtzbitz.com/?p=468 http://schmidtzbitz.com/?p=468#comments Sat, 21 Jan 2012 01:19:58 +0000 Jeff Schmidt http://schmidtzbitz.com/?p=468 niners face giants this weekend in the NFC Championship.

all week – the talk has been about a big storm thats blowing in on sat and sunday.

the storm deserves a promo

written, produced: jeff schmidt voiced: steve stone

]]> http://schmidtzbitz.com/?feed=rss2&p=468 0 PLAYOFF CONTINGENCIES http://schmidtzbitz.com/?p=464 http://schmidtzbitz.com/?p=464#comments Mon, 16 Jan 2012 01:41:40 +0000 Jeff Schmidt http://schmidtzbitz.com/?p=464 Continue reading →]]> Needed to have 2 promos ready to go – on sunday night after the game.

one for Niners v Packers. One for Niners v Giants.

Here’s both.

niners v giants

 

niners v packers

written, produced: jeff schmidt voiced: steve stone

]]> http://schmidtzbitz.com/?feed=rss2&p=464 0 MORE HUE GETS THE AXE http://schmidtzbitz.com/?p=461 http://schmidtzbitz.com/?p=461#comments Thu, 12 Jan 2012 21:33:03 +0000 Jeff Schmidt http://schmidtzbitz.com/?p=461

written produced: jeff schmidt voiced – steve stone

]]> http://schmidtzbitz.com/?feed=rss2&p=461 0 MISSING IN ACTION JACKSON http://schmidtzbitz.com/?p=453 http://schmidtzbitz.com/?p=453#comments Tue, 10 Jan 2012 22:53:56 +0000 Jeff Schmidt http://schmidtzbitz.com/?p=453

written, produced: jeff schmidt voiced by steve stone

]]> http://schmidtzbitz.com/?feed=rss2&p=453 0 NINERS SAINTS http://schmidtzbitz.com/?p=450 http://schmidtzbitz.com/?p=450#comments Tue, 10 Jan 2012 02:20:09 +0000 Jeff Schmidt http://schmidtzbitz.com/?p=450

Yes – another NFL promo. Hey – our team is in the playoffs – whaddya expect?

written produced – jeff schmidt. voiced- steve stone

]]> http://schmidtzbitz.com/?feed=rss2&p=450 0 AM vs FM Complete Campaign http://schmidtzbitz.com/?p=439 http://schmidtzbitz.com/?p=439#comments Mon, 09 Jan 2012 19:37:42 +0000 Jeff Schmidt http://schmidtzbitz.com/?p=439 Continue reading →]]>

I’m calling this the “complete collection” because I can’t imagine writing any more.  That doesn’t mean I won’t be expected to write more.  That’s radio.  BEAT-IT-TO-DEATH FM!  
The spots struck a nerve – both with listeners and the intended target.  They get a real love/hate response which, may surprise you – is NOT often encouraged in commercial radio anymore.

 

]]> http://schmidtzbitz.com/?feed=rss2&p=439 0 NINERS BOWL PUSH http://schmidtzbitz.com/?p=436 http://schmidtzbitz.com/?p=436#comments Mon, 09 Jan 2012 19:22:16 +0000 Jeff Schmidt http://schmidtzbitz.com/?p=436

I can’t help having juvenile thoughts about the title of this post.  but no. I didn’t “go there” in the promo.

written, produced by jeff schmidt.  voiced by steve stone

]]> http://schmidtzbitz.com/?feed=rss2&p=436 0 MAKING NEWS, BREAKING NEWS http://schmidtzbitz.com/?p=434 http://schmidtzbitz.com/?p=434#comments Thu, 05 Jan 2012 23:29:05 +0000 Jeff Schmidt http://schmidtzbitz.com/?p=434

written, produced by jeff schmidt.  voiced by steve stone

]]> http://schmidtzbitz.com/?feed=rss2&p=434 0